Efata—a Twi word meaning “it suits you”—captures the essence of our brand: creating unique, impeccably tailored outfits that make the wearer feel confident, beautiful, and effortlessly stylish.
Our Story
Founded in 2018 in Accra, Ghana, Efata By Juba was born from a deep passion for style and self-expression.
“Efata By Juba was born out of my personal love affair with style—the desire to create clothing that truly represents who I am. I wanted to extend this to other women, empowering them to express their individuality, embrace their confidence, and redefine their self-worth through fashion.”
— Julie Baidoe-Ansah, Creative Director
As a passionate advocate for authenticity and self-expression, Julie leads Efata By Juba with a commitment to crafting pieces that celebrate the beauty, strength, and resilience of the modern African woman. Under her leadership, Efata has redefined Afropolitan fashion—merging heritage with contemporary elegance. This dedication has earned the brand global recognition, with features in Elle, Harper’s Bazaar, Grazia, and more.
Our Vision
At Efata By Juba, fashion is more than fabric and stitches—it’s a language of identity, power, and self-expression. We design authentic, Afropolitan attire that exudes confidence and regal cultural pride. Our garments, known as “Efata pieces,” are crafted to make every woman feel special, unique, and seen.
What Sets Us Apart?
We prioritise style over fleeting trends, curating timeless wardrobe staples that tell stories, evoke cherished memories, and celebrate individuality. Each garment is meticulously designed with an unwavering commitment to precision and fit.
We do not replicate fabric and style combinations—every Efata piece is a one-of-a-kind statement, ensuring that our Efata Queens feel as extraordinary as they deserve.
Our Global Presence
Proudly made in Ghana, Efata By Juba has captured hearts worldwide. We have showcased our designs at AfroPunk Paris, TALES London, Flying Solo NYC, and other prestigious events, solidifying our place on the global fashion stage.
Join the Movement
Are you ready to wear an outfit that truly represents you—a piece that tells your story with precision and grace? Are you ready to embark on a journey of self-discovery through style?
Efata By Juba is more than fashion—it’s a style affair!
