Frequently Asked Questions
If you have any further questions, please contact us via [email protected] or +44 800 001 6502
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What is TALES?
The African Lifestyle Experience (TALES) is more than just a pop-up, it’s a vibrant showcase of African culture, fashion, beauty, and lifestyle. This annual event brings together a diverse community of creative entrepreneurs and lovers of unique, handmade products. Curated by Bellafricana, a tech-enabled community supporting creative businesses, TALES provides a platform for visibility, increased sales, and essential business support.
When is TALES 2025 happening?
TALES 2025 will take place from July 25th – August 2nd.
How do I register as a visitor?
Visitor registration has not yet commenced. Please check back from April 5, 2025, for updates.
Who can participate as a vendor?
We welcome African and African-inspired brands in the categories of art, fashion, beauty, home décor, and lifestyle products, provided they meet our quality standards.
Is there an entry fee for TALES 2025?
No, entry is free for all visitors.
How can I apply to be a vendor at TALES?
Interested brands can apply via our official website: bellafricana.com/popup-london.
Spots are limited, and vendors are carefully selected to ensure the highest quality experience for attendees.
How can I stay updated on TALES 2025 news and announcements?
Follow us on Instagram, Facebook, and LinkedIn, or join our mailing list for exclusive updates, early bird offers, and insider tips.
What does the vendor package include?
The vendor package typically includes:
- A fully equipped space with a shelf, plinth, clothing rack, and hangers
- Branding opportunities to showcase your business
- Access to an exclusive networking session
- Marketing and promotional support via TALES platforms
(Full details will be provided in the vendor agreement.)
What are the event hours?
The event runs daily from 10:00 AM – 8:00 PM. Vendors must complete setup before opening and pack down after closing.
How much does it cost to participate?
Vendor fees vary based on the event day (weekday or weekend). Please check the vendor application form for pricing details.
Bellafricana Global Members enjoy a 5% discount on vendor fees.
Can I showcase my brand without being physically present at TALES?
No, all participating brands must have a physical presence at the event.
What can I expect at TALES?
TALES is an immersive experience where you can:
- Discover & support quality, unique African brands
- Enjoy live product demos & fashion showcases
- Engage in “Tell Your TALE” fireside chats with inspiring entrepreneurs and industry leaders
- Network with business owners, investors, and creatives
- Soak in the ambiance with music, culture, and entertainment
What activities are lined up for TALES 2025?
Please check our event schedule for details.
How do I prepare as a vendor?
Once confirmed, vendors will receive a comprehensive vendor guide detailing setup instructions, event logistics, and best practices for a seamless experience.
Can I sell products at the event?
Yes! TALES is both an exhibition and a marketplace, allowing vendors to sell directly to attendees.
How many visitors are expected at TALES 2025?
TALES attracts thousands of visitors daily, including Africans in the diaspora, cultural enthusiasts, and global consumers eager to explore African creativity.