TALES 2026
Every African Brand Carries a Secret Story
Discover fashion, beauty, art, and lifestyle brands from across Africa and the diaspora through The African Lifestyle Experience (TALES) in London.
Discover the Stories Before Everyone Else
Join the TALES insiders and:
- Discover incredible African brands
- Receive early invitations to TALES
- Hear the stories behind the creators
- Win curated gifts from African creatives
Some stories are worn.
Some are tasted.
Some are carried in colour, craft, and culture.
These are the stories of Africa.
Behind every garment, every handcrafted object, every beauty product, there is a creator with a story to tell.
The African Lifestyle Experience (TALES) was created to bring those stories to the world.
It is a curated space where African creative brands meet people who appreciate culture, craftsmanship, and meaningful design.
Experience African Creativity in Many Forms
At TALES you’ll discover
Each brand brings a unique story, rooted in heritage and presented for a global audience.
Win Beautiful Gifts from African Brands
As we prepare for the next edition of TALES, we’ll be surprising members of our community with curated gifts from some of the incredible brands in our ecosystem.
Join the TALES insiders for a chance to receive one.
A little piece of Africa, sent with ♥️ love.
The African Lifestyle Experience
A curated platform connecting African creativity with global audiences.
Now preparing for our 4th edition in London.
Featuring creatives across fashion, beauty and lifestyle.